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Real Estate Marketing with Instagram

With over 2 billion active monthly users, Instagram is one of the largest social media platforms out there.  Real estate marketing with Instagram has helped many agents skyrocket to success with virtually no marketing budget. With that being said, any agent looking to be triumphant in this market had better get their Instagram game on point. Why Instagram? Photo Credit: Envato ...

Absorption Rate Analysis: May 2023 – Surprise! More Seller’s Favor Surges

We hope you enjoyed last month’s drops (in all but two of our neighborhoods, anyway) closer to buyer’s territory. Because a good amount of those same neighborhoods are snapping right back up like a bungee cord, rocketing us even further into the seller’s favor. Sure, there are a couple of neighborhoods still powering on with the plummet. But if you thought the era of the selle...

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The Magic Castle Hollywood Continues to Enchant Audiences After Six Decades

We hear a lot about the magic of Hollywood, but there’s only one place in LA where you can get it on tap. Sandwiched between the Hollywood Bowl and the Walk of Fame, you’ll find an esteemed house of illusion. Instantly recognizable by its larger-than-life Gothic Renaissance architecture, the Magic Castle Hollywood is a refuge for those both quick of wit and sleight of hand. But unli...

Los Angeles Architecture 101: Victorian Architecture

Even those with the most casual of interests in architecture will likely recognize the Victorian style. It’s an architecture that takes its name from the era in history that spawned it, which in turn took its name from the reigning monarch crowned in 1837. But the Victorian era is perhaps best remembered for its breakthroughs in mass manufacturing. And you’d likely not recognize whe...

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Treat Yourself to the Richly Unique Experience of Ethiopian Food Los Angeles Offers

With so many cultures meshing together in Los Angeles, we have an embarrassment of riches when it comes to exotic cuisine. Sushi and ramen dominate Little Tokyo. Thai Town offers a veritable wealth of traditional and fusion dishes. And all across the city, you can find French, Italian, and Mediterranean eateries to rival any in the U.S., not to mention the best Mexican food short of Mexico itse...

That Service Fee Restaurant Owners Are Pushing is Leaving Diners Confused and Frustrated

Dining out is a major part of the quintessential Los Angeles experience. The convening of the city’s disparate cultures are mirrored in flavor combinations you won’t find anywhere else. You can discover culinary wonders to perk up palates from fine dining establishments to corner food trucks. But chasing that foodie fix is becoming more tough on the bank account. Now, a service fee ...

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The Top 25 Agents of Q2 2023

Another quarter down in what no doubt is one of the most challenging years in many agents’ lives! It’s always a sign of hard work and perseverance to end up on this list, but there’s a little something extra to a Top 25 spot earned during famine. Never let anyone question that you’re real estate royalty if your name appears below.  You aren’t content to mak...

The Literally Moving Story of Olvera Street

We often talk about the history of Los Angeles on this blog, but today we’re going back to the very beginning. Sort of. Indigenous people lived in the area we call Los Angeles for centuries before the city’s first stone was laid. But if you ask locals to take you to the beginning, most will guide you to a vibrant pocket at the border of Downtown LA called Olvera Street. You may have...

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Surprising Meanings Behind the Names of Los Angeles Area Neighborhoods

With a city as sprawling as LA, city planners in days of yore had to get pretty creative when it came to naming Los Angeles area neighborhoods. Sometimes to the point of desperation (we’re looking at you, Beverlywood). All kidding aside, a lot of LA’s neighborhoods have surprising meanings.  When You Wish Upon the Tar Photo credit: Downtowngal Everyone knows the La...

Fannie Mae Introduces 5% Down Payment Option for Multifamily Homes

Lowered down payment requirements for multifamily homes In a significant policy change, Fannie Mae has announced that, starting from the weekend after November 18, 2023, it will accept 5% down payments for owner-occupied 2-, 3-, and 4-unit homes. This marks a departure from the previous multifamily financing requirement of 15-25% down payments for duplexes, triplexes, and four-plex...